Messaging strategy

The holy grail of marketing has always been to quantify results. The most frequent calls we receive:

"Every year we increase our marketing budget and it seems like we get the same or even worse results".

"I just don't feel like our marketing is effective."

"Should we move more budget to social media and digital marketing?"

We feel your pain. 

Our team has analyzed over 100 companies marketing performance to identify best practices and wasted efforts. We then tracked the methods of the most successful campaigns.

The answer was pretty easy to find. How much you spend, where you spend, and what you measure, all mean very little without an effective and relevant MESSAGE.

This lead us to create our 4M Method.

Having an ineffective or irrelevant messaging that doesn't accurately and authentically represent your brand will always lead to less than expected results at best or prove detrimental to the brand at worst.

Follow these short tips below and you will see greater returns from your marketing efforts.

Message – Your message is critical to your business. It must meet the needs of the target but also capture the capabilities of the organization.  
‍Method – The method is the most critical choice. In today’s market there are few one-size-fits-all solutions. Be unique and intentional.
‍Megaphone – This is volume or “spend.” Do not accelerate unless you are certain you have the first 2Ms correct. Our C3 Process is critical to this step.
‍Measure – Validate results, learn from data, adjust based on information.